Date: Nov. 19, 2012
Critique: This advertisement for a champagne brand was done by none other than the revolutionary Alphonse Mucha. His style is very distinct and unique, and there are countless parodies and attempts to replicate his approach to design and illustration. First of all, I admire his linework: thicker around the outer edges and thinner within the female figures, to show detail. These lines are also clean and fine, which goes well with the soft, watercolour effects that take place in the background and the figures. Mucha’s use of framing is unique because not only do they set boundaries for the subjects inside the piece, but it also becomes a prop: sometimes the women are seated on it, and in this case, it acts like a gate or door frame. Mucha also created a few of his own signature typefaces that we see and recognize, which makes me think that he is more of a graphic designer than a fine artist. He pays great attention to composition, depth, and his works seem very calculated. We also see that the circular framing is always around the woman’s head and that attracts focus to that area first. Although it is hard to figure out nowadays whether the colour of his works are true to the original, I find that his colour palette is mostly neutral and soft. The clothing draped around the women are always very light tints and there is low contrast overall.